Pay Per Call is a unique marketing model where the advertiser determines the amount the marketer pays the search engine for each visitor to their site. Pay Per Call services charge per call, per ad or per conversion. Advertisers can also set up Pay Per Call plans that include multiple pay per click options, or they may offer Pay Per Call plans that include only the Cost per Action options, or require a minimum amount spent on advertising. These plans are often less expensive than the alternative of using regular search engine results and pay per view options.
Pay Per Call service providers typically bill each customer at the same time as their regular advertising rates. When a customer clicks on the advertiser’s ad, the search engine company receives an immediate deposit in the advertiser’s account, usually based on the cost of the click. This service works best for small businesses and for Internet businesses that are just getting started, but may realize the potential for large long-term benefits.
With Pay Per Call advertising campaigns, advertisers have access to a massive and well-trained call center team. The call center staff can provide targeted marketing advice, answer questions from potential customers and help build up the company’s reputation. This service allows the business owner to focus on the business aspect of his or her day instead of trying to manage the calls themselves. When used correctly, Pay Per Call advertising campaigns can provide a significant competitive advantage over other business models, especially when the business is not expanding its target audience. The cost per call is based on the total number of clicks and not on the amount of traffic directed to the advertiser’s website.
To be sure that a Pay Per Call campaign is working properly, an advertiser should be monitoring the calls he or she is paying for. Tracking the performance of a Pay Per Call campaign should be done by using a call tracking number. This is a toll free number that can be registered with all insurers and will allow them to report the activity, such as clicks, in real time. The tracking system can be integrated with websites that display relevant information about a given product or service. For example, a website that offers insurance policies may track the clicks on each insurance policy ad and provide data about which of these policies was clicked on more. This information is valuable because it gives companies important clues about which advertisements are effective and which aren’t, which makes it easier for them to make successful changes in their campaigns.
A majority of these tracking software systems are available for free. Some, however, require additional fees for the use of their advanced features, such as custom reports or customized lists of keywords. Some packages include additional features like Google Analytics, Google Webmaster Tools, and other tools that could greatly benefit any Pay Per Call business. Before selecting a package, a business owner should read reviews of the various packages to determine which one will provide the most assistance to its customers.
A successful Pay Per Call campaign is one that uses the right keywords and offers relevant products or services to customers who are searching for them online. Companies should find out what keywords are most likely to generate calls by reviewing keyword data provided by third-party vendors. They should then familiarize themselves with a variety of keywords that will best describe the products or services they offer to better direct their customers to their websites. A successful Pay Per Call campaign should also use unique phone numbers, especially if they use replacement services.